Gener8 Labs
For teams measuring what happens after the AI answer

See where people go after the AI answer

Being named in an AI answer is only half the story. What matters next is whether it earned the click, which site the person actually visited, and where the journey went from there. Seeing that takes real browsing linked to the prompt that started it. Gener8's consented panel of 100k+ real people connects the prompt to the clickstream that follows, on a single user ID.

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Nike

As featured in

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Gener8 powers the world's best AI companies

Plan me a weekend trip to Paris

Billions

of real user behaviour events

ChatGPT
Gemini
Claude
Perplexity
Grok
AI Overviews
AI Mode
Alexa

8+

LLMs covered (ChatGPT, Claude, Gemini, AI Overviews, Perplexity…)

100%

consented & compliant (GDPR, CCPA) · Ethically sourced

100K+

people actively sharing GenAI interactions

What real behaviour adds after the answer

Wherever you measure AI visibility, Gener8 follows it to the click:

Prompt-to-visit link

Connected on one user ID

See the actual site a person visits after an AI answer, tied to the prompt that triggered it.

Who wins the click

Attributed to the actual brand

Know whether the citation earned you the visit, or a competitor took it instead.

The post-answer path

Followed session by session

See where the journey goes after the first click — deeper research, comparison, or bounce.

AI-referred traffic

Sized on real behaviour

Put a real number on visits that started in an AI conversation.

Nike

where the visit landed

38%your domain
62%a competitor

46%
32%
22%

visits that started in an AI answer

18.4k

How prompt to site visit behaviour impacts your business

GEO / AEO

Prove that a citation earned the click, not just the mention — connecting AI visibility to real site visits.

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Retail Media Analytics

See whether an AI shopping recommendation drove a real visit to the retailer or product page.

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Brands

Follow the real shopper from AI prompt to the site they land on next, and whether they research, compare or bounce.

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Referral logs lose the trail

  • The visit, with the prompt lost
    The prompt that started the journey
  • Guessed from referrer strings
    Linked prompt-to-visit on one user ID
  • Invisible
    The visits that went to rivals instead
  • Single session, siloed
    Followed across the journey

From consented panel to your click attribution

People opt in

Our metered panel members choose to share their behaviour and are rewarded for it — the foundation of every feed.

We capture the full journey

The AI prompts people send and the sites they visit next, all resolved to a single user ID.

You receive it your way

Real-time feeds delivered in the format and cadence your platform needs.

You connect the answer to the click

Turn AI visibility into measurable traffic — and see who really won the visit.

Built on consent

100% consented & compliant

every data point is opted-in

Ethically sourced

users are rewarded for sharing their data

Nationally representative panels

the sample reflects real populations, not a skew

One user ID

the only way to honestly link a prompt to a site visit to a purchase

Prompt to site visit — common questions

See where the AI answer actually sends people

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