For brand, insights & marketing-effectiveness teams

Connect AI visibility to sales with Gener8's data

You already know whether AI answers mention your brand. What you can't see is what the shopper did next - whether they visited you or a competitor, added to cart, bought or bounced. Gener8's consented panel follows the real journey from prompt to purchase, in a form that folds into the attribution and MMM you already run.

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38%

61%

12.4%

As featured in

Panel data answers what visibility tools can't

Wherever you already track AI visibility, Gener8 adds the behavioural half, what the shopper actually did next:

Feed GenAI into attribution & MMM

Measured as real traffic and conversions, not a citation score

Bring AI-referred visits and validated purchases into the mix model you already run, so GenAI can be weighted against TV, paid search and retail media instead of sitting apart as an isolated visibility metric.

Path-to-purchase mapping

Seen as a real, session-level journey

Follow a real shopper from an AI prompt to the retailer or DTC site they land on next, and whether they convert, bounce or switch to a competitor, a browser-level view answer-visibility tools never see.

Portfolio & competitive share

Benchmarked by real AI-driven visits and purchases

Compare share of AI-driven traffic and sales across your brands and categories against competitors, the way you already read retail panel data, so you know who is winning the visits, not just who is being mentioned.

Retail media optimisation

Attributed across Amazon, Walmart and DTC

See whether AI-driven visits assist or land the final click on each retailer, so retail media budget follows the paths that actually convert.

Independent verification

Checked against a panel feed of your own

Verify the visibility gains that vendors and agencies report against an independent behavioural feed of your own, rather than relying on a single tool to mark its own work.

genai

Amazon

Walmart

dtc

26pts

Gener8 powers the world's best AI companies

Plan me a weekend trip to Paris

Billions

of real user behaviour events

AI assistants covered, including Alexa for Shopping

100%

consented & compliant (GDPR, CCPA) · Ethically sourced

100K+

real people, followed from AI prompt to purchase

100M+

receipts, linked to real browsing and AI use

user ID connecting prompt, visit and purchase

Visibility is half the picture. Behaviour is the other half.

Answer-visibility tools

Gener8 panel data

What it measures
Mentions, citation share and sentiment in AI answers
And the visits, switches and purchases that follow
The question it answers
Are we visible?
Does visibility convert, and by what path?
Where it stops
At the AI answer
At the receipt
In your models
A standalone visibility score
Real outcomes you can fold into MMM and attribution

From consented panel to your attribution model

People opt in

Our metered panel members choose to share their behaviour and are rewarded for it — the foundation of every feed.

We capture the full journey

The AI prompts people send, the sites they visit and the purchases they make, all resolved to a single user ID.

You receive it your way

Real-time feeds delivered in the format and cadence your team needs.

You fold it into your models

Weight AI referral against every other channel in the MMM and attribution you already run — no isolated metric on the side.

Built on consent

100% consented & compliant

every data point is opted-in

Ethically sourced

users are rewarded for sharing their data

Nationally representative panels

the sample reflects real populations, not a skew

One user ID

the only way to honestly link a prompt to a site visit to a purchase

See the journey from prompt to purchase

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